Marketing Plan on owning a Pet Store Research Paper

Marketing Plan on owning a Pet Store - Research Paper Example ference 23 Organizational Overview Name of the Organization Organizational name is referred to as non personal names which refer to a structured body that exits to perform some common function. Some of the organization includes schools, business, and clubs to name a few. This project would deal in opening up of a pet shop in Arizona. The business would refer to as ‘Little Pet Shop’, as the name indicates the existence of small little pets around the store. The pet industry is one of the growing sectors in the US. According to a survey conducted by American Pet Product Association, in 2010-2011 around 62% of the US households own a pet. Mission statement The mission statement of the company would be to present the buyers with a wide choice of top quality of pet merchandise and pet foods at the best price available. For all your pet shopping needs. Geographic location Geographic location is an important factor in setting up a business. ... The product mix is based on the popularity of products. The organization will include product mix ranging from food items, accessories, to pet grooming. The organization would go with different product lines this is because having different product lines reduces the risk in the business. If one of the pet is not getting sold than there are other options available for the organization. Thus it would be beneficial to have a multiple product lines. Description of New Product The pet shop would deal in pets and pets’ foods. Pets would include from breed of dogs, different types of birds, cats and also fishes. The shop would have a retail outlet as well as an online site for its business and the mode of payment would be cash and card. The shop would deal in different breeds of pets. The shop is located in the central area of Arizona in Phoenix as location plays an important role in the success of the business and would help the shop to attract its customers and generate goodwill fo r the company. SWOT Analysis Strength The strength for the organization like ‘Little Pet Shop’ is its wide range of products that it will offer to its prospective customers. The company provides an option of both online shopping of pets along with bricks and mortars way. This enables customers to shop from anywhere they are and accepts all kinds of payments. The company would also provide home delivery of the pets in the respective location of the customers. The company’s strength will also lie in the product line that it is offering. Its product ranges not only pets but also their products which can be anything from the clothing section to styling area. Weakness The company is new and it would take some time for the organization to reach its breakeven point. The company would need